GVS Affiliate Partner Scheme Terms & Conditions

These Terms & Conditions set out the rules that apply to participation in the GVS Affiliate Partner Scheme operated by Gutter Vacuum Systems Ltd (GVS).

Participation in the Scheme is conditional upon complying with these Terms & Conditions and the GVS Affiliate Partner Scheme Code of Conduct.

1. Application and approval

Applications are assessed individually. GVS reserves the right to decline any application at its discretion and is under no obligation to disclose its reasons for doing so.

Applicants must provide accurate and complete information. Any employment, commercial relationship, consultancy, agency, affiliate arrangement or other material connection with a manufacturer, distributor or supplier of exterior-cleaning equipment must be disclosed to GVS.

Providing false or deliberately misleading information may result in an application being rejected or an existing Partner account being suspended or terminated.

Successful applicants will initially be offered the Partner level that GVS considers most appropriate.

2. Partner levels

GVS Affiliate

GVS Affiliate is designed for existing customers, tradespeople and industry professionals who are happy to recommend GVS products.

3% commission on qualifying sales.
Your own trackable affiliate link.
Access to selected promotional assets.
Opportunity for your content to be shared across GVS social channels.

There is no initial minimum sales requirement. Affiliates should only promote products and equipment they genuinely understand and should represent the GVS brand professionally. Affiliate accounts will normally be reviewed every six months.

GVS Pro Partner

GVS Pro Partner is for active trade professionals and content creators who regularly showcase equipment, techniques and professional exterior cleaning.

5% commission on qualifying sales.
Your own trackable affiliate link.
Early access to selected new products.
Opportunities to test selected GVS equipment.
Priority consideration for GVS social media features and reposts.
Access to additional promotional material.
Potential product loan or promotional equipment arrangements.

Typical requirements include an active and relevant trade audience, regular good-quality industry content, approximately two pieces of relevant GVS content per month and £5,000+ qualifying sales generated per quarter. GVS Pro Partner status is subject to quarterly review.

GVS Ambassador

GVS Ambassador is our highest partnership level and is available by invitation only. Ambassadors are selected because of their reputation, industry presence, content quality and ability to positively represent the GVS brand.

Up to 10% commission on qualifying sales.
Personal trackable link and, where agreed, promotional code.
Priority access to new GVS products.
Selected product testing opportunities.
Potential complimentary or long-term loan equipment.
Priority GVS social media exposure.
Opportunities to collaborate on GVS campaigns.
Input into selected product development and testing.
Potential profile on the GVS website.
Direct GVS partnership contact.

Typical requirements include a strong and credible presence within the professional cleaning industry, consistent high-quality content, regular GVS product exposure, £30,000+ qualifying sales generated per quarter and professional representation of the GVS brand. Ambassador status is reviewed quarterly and remains at the discretion of Gutter Vacuum Systems Ltd.

3. How commission works

Commission is calculated on the qualifying net value of the order. This means commission is calculated after discounts and excluding VAT, delivery charges and other non-qualifying charges.

For example, where the qualifying product value excluding VAT is £1,000:

3% Affiliate = £30 commission.
5% Pro Partner = £50 commission.
10% Ambassador = £100 commission.

Commission will only become payable once an order has been successfully completed and any applicable cancellation or returns period has expired.

Cancelled, refunded, fraudulent or returned orders do not qualify for commission. Where part of an order is refunded, commission will be adjusted accordingly.

4. Customer promotional codes

Selected GVS Partners may receive a personal promotional code allowing their audience to receive a discount on qualifying purchases.

Unless otherwise agreed, promotional codes cannot be combined with:

Sale or clearance prices.
Other discount codes.
Special negotiated prices.
Trade pricing.
Finance promotions.
Selected machinery, packages or products excluded by GVS.

GVS reserves the right to exclude individual products or product categories from affiliate discounts and/or commission.

5. Affiliate tracking

Qualifying purchases made through an affiliate tracking link will normally remain attributed to that Partner for up to 30 days, subject to the tracking technology being available and the customer's browser or device permitting tracking.

Where a customer uses a Partner's unique promotional code at checkout, the sale may also be attributed to that Partner in accordance with the programme rules.

Commission cannot normally be retrospectively claimed for purchases where neither the affiliate link nor promotional code was used.

6. Commission payments

Approved commission will be paid on a scheduled basis determined by GVS.

Partners are responsible for declaring their own income and meeting any tax or accounting obligations associated with payments received through the programme.

Where required, GVS may request appropriate payment or business information before commission can be released.

7. Content and brand standards

Being a GVS Partner means representing our brand professionally.

Partners must:

Give genuine opinions and recommendations.
Clearly disclose their commercial relationship with GVS where required.
Avoid misleading or unsubstantiated product claims.
Use GVS trademarks, logos and product imagery appropriately.
Never falsely claim to be employed by or officially represent GVS.
Avoid making electrical, safety or performance claims beyond information officially supplied by GVS.
Follow applicable UK advertising and social media disclosure requirements.
Not make statements or create content that could reasonably damage the reputation of Gutter Vacuum Systems Ltd.

GVS may request the correction or removal of inaccurate or inappropriate content relating to its products or brand. Partners must also comply with the GVS Affiliate Partner Scheme Code of Conduct.

8. Free and loan equipment

Participation in the GVS Affiliate Partner Scheme does not automatically entitle a Partner to free products.

Products supplied for review, testing or content creation will be agreed individually.

Where equipment is supplied on loan, ownership remains with Gutter Vacuum Systems Ltd and the equipment must be returned when requested and in accordance with the individual loan agreement.

Complimentary products may have additional content requirements agreed before supply.

9. Moving between Partner levels

We want successful Partners to progress.

Affiliate performance will therefore be reviewed periodically based on:

Sales generated.
Content quality.
Audience engagement.
Frequency of promotion.
Professionalism.
Brand representation.
Overall contribution to the GVS community.

A successful Affiliate may be invited to become a GVS Pro Partner, while exceptional Pro Partners may be invited to become a GVS Ambassador. Equally, Partners who no longer meet the requirements of their level may be moved to another level.

Follower numbers alone do not determine Partner status. Results, content quality, credibility and genuine industry influence matter more.

10. Scheme misuse

Commission will not be payable on artificial, manipulated or fraudulent transactions.

Unless specifically authorised by GVS, Partners may not:

Purchase through their own affiliate link solely to generate commission.
Create misleading advertisements or offers.
Impersonate GVS.
Bid on GVS brand terms through paid search advertising.
Register domains, social accounts or advertising profiles designed to appear to be GVS.
Distribute discount codes on voucher or coupon websites without permission.
Use spam or unsolicited mass messaging to promote their affiliate link.
Make false claims regarding GVS products or competitors.

Serious misuse may result in immediate removal from the programme and cancellation of unpaid commission associated with the misuse.

11. Ending a partnership

Participation in the GVS Affiliate Partner Scheme is at the discretion of Gutter Vacuum Systems Ltd.

Either party may end the relationship.

GVS reserves the right to suspend or terminate Partner accounts where there is misuse of the Scheme, misleading promotion, inappropriate conduct, reputational risk, fraudulent activity or a significant breach of these Terms or the Code of Conduct.

Valid commission earned on legitimate qualifying transactions prior to termination will normally remain payable, subject to the programme terms.

12. Code of Conduct

All GVS Affiliates, Pro Partners and Ambassadors are required to comply with the GVS Affiliate Partner Scheme Code of Conduct. It forms part of the standards governing participation in the Scheme.